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Dear Josh,

"Your direct mail package for More Magazine indexed at 200 doubling response

That doesn't happen too often in magazine history
and is the first time it's happened at Meredith."
Ellen de Lathouder
V.P. Creative Services
Meredith Corporation
Dear Josh,

"Your Gooseberry Patch package is making Oxmoor House direct mail history! It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking that it would be wasted money!"
Julie Doll
Time, Inc.
Dear Josh,

"Wow! Gross is 4 times and net is
Cynthia Zhao
Circulation Director
The Asian Wall Street Journal
Dear Josh,

"Your Yellow Poly package has been the control at Playboy for at least 12 seasons!"
Phyllis Rotunno
Circulation Director
Dear Josh,

"Your Everyday Health Hints package now tops our winner's list as the best-ever direct mail package for Rodale books with results 2 to 1 over the standard!

In fact, response was so high, we had to change the print run."
Kathy Ramsdell
Rodale Press
love letter love letter love letter love letter love letter
JC Manheimer and Co.

The World's Best Direct Marketing Copy and Design

Creative Communications

Since 1985

our clients

For 25 years we’ve created the most successful direct mail
sales letters in the history of direct response marketing.

sales letters

Now may we write 
brilliant sales copy for you?


We launch things.

New magazines. New products.
New websites. New companies.

We help innovative companies, enterprising nonprofits, and ambitious entrepreneurs
wrestle their new ideas to the ground with compelling copy and design.


"A 14% response is perfectly incredible!"

F&W Publishing

"Not sure if anyone's mailing these days. And I'm really not sure anyone's posting 10% response rates. Anyone, that is, but MaryJanesFarm!"
Belvoir Media Group
"Your package beat the control in both house and rental. House response was 18% higher, rental response was 54% higher!"
Steve Sachs
Time Life
"The four-page letter for New England Monthly is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises. It pulls a dazzling 35% cash with 80% pay-up!"
Denison Hatch
Who’s Mailing What
"Your launch package pulled really well! On top of that, you were such a pleasure to work with!"
Sandy Ress, Publisher
"Over 7% response! The results have blown us all away!"
Bob Cohen, ProCirc
"Cash orders is 84%. That's fairly phenomenal, Josh."
Colleen Cannon
Promotion Director
F&W Publishing

"Your direct mail package indexed 340! Unbelievable!"

Kim Souza, Marketing Manage
Affinity Group

clubs and memberships

"The improvement in p(1) net subs was a
whopping 45%!"
Chris Salem
"JOSH: 10.55% Congratulations!"
Ellen de Lathouder
Time, Inc.
"Cash orders is 84%. That's fairly phenomenal, Josh."
Colleen Cannon
F&W Publishing
"Your Everyday Health Hints package now tops our winner's list as
the best-ever direct mail package for Rodale books with results 2 to 1 over the standard!
In fact, response was so high, we had to change the print run."
Kathy Ramsdell, Rodale Press

branding iron

We brand and position.

A well conceived creative strategy is the foundation for what it takes to win in the marketplace of ideas.

The number of people who have the experience, vision and insight necessary to craft an overarching copy platform and branding document is limited.

Josh C. Manheimer is widely recognized as one of those people.

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HM Action Coalition
First Responder
3v3 Pickup
CoreValue Software
MetroHome MD
Transfer 2020
"Just wanted to let you guys know that your package killed the control by more than 50%! Nice job!"
Dean Lage
Belvoir Media Group
"You are still winning big. Still by a factor of 2 to 1. In fact BOTH of your packages (regular pkg and double card) are winning big."
James Barker
Vermont Magazine
"Your package beat our launch package by almost 50% on a net response basis. This is a phenomenal response!"
Jackie Prince

"This, without a doubt, gets the award for the best PR pitch. Please send a review copy."

Terry Savage, Chicago Sun-Times

clubs and membership
"Thank you for your wonderful letter. It made my morning. Please stay in touch ... so I can visit as soon as possible."
Christina Robb
The Boston Globe Magazine
"Thank you for the best query letter I've received and I've received thousands."
Ellie Grossman
United Feature Syndicate
"Thank you for what could be the most entertaining and interesting letter in my memory."
Lawrence Burke, Editor-in-Chief
Outside Magazine

"Josh, your emails are kicking ass!"


"Hi Josh, We launched our promotion last Friday and ... had our busiest day in history this week - 16 appointments. Yesterday we had 15 appointments. (These are some pretty gaudy numbers in our industry.) Your emails played a big part in its success!"
Woodbury Massage
"Josh, your emails are kicking ass! Up over 11%+ conversion rate from 7.22%! Not only was waking you up hilarious and worth the money, you're turning us a significant return on investment."
Adam Young
Community Service Help

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Check out our #1
google ranking!

It didn't happen by


"I swim in your wake"

anthony weiner
"Damn you, Manheimer! I'm on a really tight deadline and unfortunately I just discovered your site. Not only did all the cool stuff on it cost me a good hour on my project, I'll probably have to polish up my copy an extra half dozen to get it anywhere near where you've raised the bar. Thanks a bunch."
"Hi Josh, you don't know me but I just wanted to say a great big WOW! from Canada. I'm also in marketing, you like ARE marketing. You're an inspiration! Great, great stuff! Regards,"
"Finally got this year's copy of Who's Charging What! Had no idea it was you who did so many of my favorite packages. Your work reminds me why I got into direct in the first place. Thanks for showing the rest of us the way!"
"Dear Josh, I swim in your wake. I have long admired your work (especially one effort I recall for Writer's Digest), and I oftne find myself recommending you when clients are looking to test something other than my stuff. I'm very good at selling clients on using me, but not quite as good at making the package! I steal shamelessly from you..."
Prefers to Remain Anonymous
"I've never written a letter to a direct mail copywriter before. But your subscription package for Writer's Digest was super."
Bob Bly
Author, "The Copywriter's Handbook"
"After studying Gary Bencivenga, Clayton Makepeace, Parris Lampropoulos, and all of the old Masters, I consider myself very fortunate to have found you website. I'll be studying your packages, and hopefully stealing your secrets, too ;-) It was an honor to read your work."

We craft stylish, custom websites.

palin books

Are you really the world’s greatest direct mail copywriter?

Well, if not the greatest copywriter, pretty darn close. We’ve been featured in two books: Million Dollar Mailings and The World’s Greatest Direct Mail Sales Letters (4 times). Check out our mountain of controls. Also, our peers regularly send us love letters. From copy guru, Bob Bly: “I’ve never written a letter to a direct mail copywriter before, but your subscription package for Writer’s Digest was super!”

Are the rumors true?

We’re afraid so. Over the years, we’ve created the most successful direct mail package in the history of the Meredith Corporation, and the most successful package in the history of Rodale’s Book Division. We’ve had a five-year control for Popular Mechanics, an eight-year control for The N.Y. Review of Books, and a ten-year control for Writer’s Digest. Our package for The Asian Wall Street Journal quadrupled response, and it was written -- in Chinese! In short, we’re pretty good at our day job.

Do you create emails and landing pages?

Sure. Direct marketing goes deep into our bones. We always study what’s working -- paper and interactive.

Can you help us launch our new product ... our new website ... our new company?

Yes. That’s why we get paid the big bucks. Over the years, we’ve helped bold entrepreneurs position new products and services ... enterprising publishers launch exciting, new magazines ... fast-moving software startups create new websites ... innovative mail order companies bring to market new-fangled products ... and ambitious insurance companies test new kinds of policies.

Can you help us get free publicity?

Our track record is pretty good. Like the time we helped catapult some of our local clients like Blanchard & Blanchard ... Stave Puzzles ... Geographic Data Technology ... onto the national stage. We've even helped a brilliant dancer, Natalia Alonso, realize her lifelong dream and appear on the cover of Dance Magazine.

Wait! We need help with all kinds of Marketing Communications.

No sweat. We can help you wrestle the octopus back into the box. Juggling many balls cheerfully is well within our strike zone. Check out all the cool things we can do for you here.

Who are your clients?

While most of our clients have been big direct marketers like Time-Life, Rodale Press, Meredith, Intuit, or Consumer Reports, we certainly enjoy assisting bold entrepreneurs with innovative ideas, or worthy non-profits that require compelling communications to captivate and inspire. We’ve helped our friend Matt Dunne run for Govenor of Vermont and the HM Action Coalition fight child abuse in schools.

What’s the best way to get in touch?

If you want to hire us for a project ... have questions about our work ... or just want to say hi, send an email.
"The [Trigger] mailing is brilliant. But Manheimer & Wise did not accomplish this breakthrough using the CPP (Clean Piece of Paper) approach. Rather, they astutely built on proven techniques, some radical, others traditional--devised for Rodale by some of America's greatest copywriters."
--Denison Hatch,
Who’s Mailing What