close window
Grassroot Soccer

Grassroot Soccer

Branding | Website | Launch

challenge

When our friends at the international AIDS organization, Grassroot Soccer, wanted to capitalize on the popularity of their 3v3 pickup soccer tournaments, they asked us to help with the branding and create a microsite.

We made a real effort to capture the enthusiasm and energy, so it would appeal to their target audience: soccer players at high schools and colleges.