"Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't happen too often in magazine history and is the first time it's happened at Meredith."

"JOSH: 10.55%! Congratulations!"

"Not sure if anyone's mailing these days. And I'm really not sure anyone's posting 10% response rates. Anyone, that is, but MaryJanesFarm!"

"I've never written a letter to a direct mail copywriter before. But your subscription package for Writer's Digest was super."

"This package does an outstanding selling job with a logic that would make it difficult for a targeted prospect to refuse."

"Your direct mail package indexed 340! Unbelievable!"

"It was a pleasure to finally talk to the Josh Manheimer. I hope you can beat your own control!"

"Wow!" Gross is 4 times and net is double!"

"A 14% response is perfectly incredible!"

"Your Trigger package now tops our winner's list as the best-ever direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run."

"Just wanted to let you guys know that your package killed the control by more than 50%! Nice job!"

"You are still winning big. Still by a factor of 2 to 1. In fact, BOTH of your packages (regular pkg and double card) are winning big."

"The four-page letter for New England Monthly is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises. It pulls a dazzling 35% cash with 80% pay-up!"

"Cash orders is 84%. That's fairly phenomenal, Josh."

"I'm a direct mail copywriter too, and I like to keep a wary eye on the competition, and someone of your ability deserves the wariest of eyes."

"Your package beat the control in both house and rental. House response was 18% higher, rental response was 54% higher!"

"Control!"

"One way to intrigue is with teaser copy on the outer envelope that is so wildly interruptive and outrageous, you simply must find out what's going on inside."

"The improvement in p(1) net subs was a whopping 45%!"

"Your Yellow Poly package has been the control at Playboy for at least 12 seasons!"

"Both your Hunting Life Member and your Cooking new member/magazine tests are looking good. The gross pulls on both are handily beating our controls."

"Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making Oxmoor House direct mail history? It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking that it would be wasted money!"

"As usual, a stellar effort! In reviewing HORSE JOURNAL'S status today, I was again struck by the impact of your HORSE SENSE package. It has really helped the momentum and strength of the title."

"Yes, you're winning, pulling 50% better than the old control and without serious fall-off in credit payup."

"Your package beat our launch package by almost 50% on a net response basis. This is a phenomenal response!"

"Control!"

"Your launch package pulled really well! On top of that, you were such a pleasure to work with!"

"Over 7% response! The results have blown us all away!"

"Here's a launch control that makes me almost believe that the traditional (read time-tested and known-to-perform) creative approach to subscription packages is on the upswing."

"Manheimer and Wise have taken this technique to the next generation with a knockout of a package ... in which they 'stole smart'."

"The whole tone of the package is a nice mix of sarcasm and empathy. It brings the reader into the joke and makes for intimacy, which leads to sales."

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"Over the years you've created winning packages for nearly all of our titles: The Artist's Magazine, HOW, SPARK!, and Story."

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"Hi Josh, Your DM package is a winner! On a few lists you're nearly double. It's doing exactly what we need to and will allow us to expand our universe. All the best, --Matt"

"We are very happy about our response rate!"

"Control!"