"I've never written a letter to a direct mail copywriter before. But your subscription package was super."
Study
"Our phone team was stunned. They never heard Medicare customers compliment us on how great our direct mail was. Thanks for giving us great creative to iterate on."
Study
"Your Trigger package is perhaps the perfect direct mail package. It should be in a vacuum-sealed glass case somewhere!"
STUDY
Ellen de Lathouder
VP Creative Services
Meredith Corporation
Kathi Ramsdell
Promotion Manager
Rodale Press
Julie Doll
Promotion Manager
OxMoor House
Josh has an 11-year membership acquisition control for The National Fire Protection Association which won a MAXII Award -- the judges said it was "one of the great achievements in direct marketing history." He has a 10-year circulation control for F&W's Writer’s Digest. His circ control for Southern Living hung around for eight years. And his audience development kit was a 5-year winner for the erudite, NY Review of Books.
"The CR on the lander is an amazing 39%. Never seen it this high. Josh's ability to come up with unique hooks for products is other-worldly. He's not just "next level". The guy is several levels above everyone I've EVER worked with. Period. Bar none. Selfishly, I don't want to even post this feedback because I want to keep him all to ourselves." —T.K.
LIFE TIME MEMBERSHIP OFFER
HEALTHCARE START-UP
SUBSCRIPTION EMAIL
EARNED MEDIA
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NON-PROFIT WEBSITE
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COLLECTIBLES
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HOME MORTGAGE
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APP
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* FOR THE MEDICARE MARKETER IN YOU: If you'd like to test a fresh round of cost efficient, direct mail, Medicare cadences to keep your response rates up and your acquisition costs down ... ...
* FOR THE START-UP FOUNDER IN YOU: If you suspect your offer could be more compelling, your value prop more clear, your features and benefits more inspiring ... ...
* FOR THE PERFORMANCE MARKETER IN YOU: If your emails aren't opening, your VSLs aren't hooking (in the first 3 seconds), your landers aren’t landing the order ... ...
* FOR THE CONVERSION COPYWRITER IN YOU: If you need to run circles around Chatty and Claude with hand-crafted, quirky copy that has human fingerprints all over it ... ...
* FOR THE PUBLICIST IN YOU: If you need to attract earned media with gripping PR pitches to help launch your new adventure ...
* FOR THE DIRECT MARKETER IN YOU: If you know testing fresh creative by the best copywriters in the world is the fastest way to jump start your response rates ... ...
* FOR THE GROWTH MARKETER IN YOU: I have the chops to hand-craft for you powerful, nuanced, conversion copy that is compelling AND compliant — from soup to nuts — without drama …
josh@jcmanheimer.com WHOOOSHES into my farmhouse ... around the crock pot ... between the Basset Hounds ... and onto on my desk like the pneumatic tube at your bank’s drive-thru.
* FOR THE DIRECT MAIL MARKETER IN YOU: If your printing and postage budget will cost more than the GDP of a small nation because you're rolling out to every household in the country ... ...
I tag team with growth marketers, founders, artists, agencies, mad scientists … and help articulate what makes your feverish vision unique.
Clearly and compellingly.
So folks stop. Nod their heads. And shout, “Count me in!”
For the VISIONARY in you
For the START-UP FOUNDER in you
For the PUBLISHER in you
WHO KNEW?
... my direct mail package for
EVERYDAY HEALTH HINTS would
be the most successful sales letter
in Rodale’s history.
There was a time when
Rodale Press hired the best
direct response copywriters
in the world.
So when Rodale’s Marketing
Director, Kathi Ramsdell,
summoned me to Emmaus to
discuss launching a new
book about alternative
healing, I jumped at the
chance.
“Your copy now tops our winner’s list as
the BEST-EVER direct mail package for
Rodale books with results 2 to 1 over
the standard! In fact, response was so
high, we had to change the print run.”
Kathi Ramsdell, Rodale
Product Manager
FEATURED IN
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The art and science of creating
money-making direct mail —
revealed by more than 100 direct marketing
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the most powerful mailings
of the past decade.
Direct Mail University
Chris Salem
Life is dark and lonely.
Rob Dubin, Publisher, Sailing Quarerly
…go to Josh’s website and read every single word of every single page. Then save the pages to your computer and repeat the exercise again next week. Then the week after. Continue doing this week after week. In just a few months of this routine, you’ll have gained more copywriting insight than sitting down with Gene Schwartz himself. That Josh dude is a monster. And there’s a ton you can pick up from his samples on his website.” —K.G.
"I am NOT the greatest storytelling copywriter in America. That title belongs to … Josh Manheimer. This guy doesn’t just beat controls, he bludgeons them to death with 100%, 200%, even 300% victories." Richard Armstrong (probably the best storytelling copywriter in America)
