The Official Website of Powerhouse Direct Response Copywriter and Performance Creative Strategist, Josh C. Manheimer
About JC Manheimer – Direct Mail Copywriter
"Your direct mail package for More Magazine indexed at 200 doubling response. That doesn't happen too often in magazine history and is the first time it's happened at Meredith."
--Ellen de Lathouder V.P. Creative Services
Meredith Corporation
"Your Trigger package now tops our winner's list as the best-ever direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run."
--Kathi Ramsdell
Promotion Manager
Rodale Press
"Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making Oxmoor House direct mail history? It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, that it would be wasted money!"
--Julie Doll
Marketing Director
Southern Progress
"A 14% response is perfectly incredible!"
--F&W Publishing
"We were astonished when your direct mail package pulled 72% better. I had not thought such an increase was possible."
-Rob Dubin, Publisher
Sailing Quarterly
"Wow! Gross is 4 times and net is double!"
--Cynthia Zhao
Circulation Director
The Asian Wall Street Journal
"Wow! Gross is 4 times and net is double!"
--Cynthia Zhao
Circulation Director
The Asian Wall Street Journal
"Just wanted to let you guys know that your package killed the control by more than 50%! Nice job!"
--Dean Lage
Belvoir Media Group
I write the Thing. That makes people go nuts. For your stuff.
That's why you'll find me featured in THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS (four times), MILLION DOLLAR MAILINGS, WHO'S MAILING WHAT, and INSIDE DIRECT MAIL.
I've had an 11-year control for The National Fire Protection Association. A 10-year control for Writer's Digest. An 8-year control for Southern Living. A 5-year control for Popular Mechanics. And a 3-year control for ValueLine.
My conversion copy for Better Homes and Gardens has been mailed to every household in the US. My control for Consumer Reports rolled out to 40 million people. My package for The Asian Wall Street Journal quadrupled response and it was written -- in Chinese.
I've created historic, legendary controls for Rodale Press, Meredith, Time, and The Danbury Mint.
In short, my savvy growth clients ask me to go up against the best conversion copywriters in the world — and run circles around them.
“Wow!” Gross is 4 times and net is double!”
—Cynthia Zhao, The Asian Wall Street Journal
“Your copy indexed 340! Unbelievable!”
— Kim Souza, Marketing Manager, Affinity Group
“Your copy is making Oxmoor House direct mail history! It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking it would be wasted money!”
—Julie Doll, Promotion Manager, Time, Inc.
“Your copy indexed 200, doubling response. That doesn’t happen too often in magazine history and is the first time it’s happened at Meredith.”
—Ellen de Lathouder, V.P. Creative Services, Meredith Corporation
“Your Trigger package now tops our winner’s list as the BEST-EVER for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run.”
—Kathy Ramsdell, Promotion Manager, Rodale Press
Perhaps I can create the most successful performance creative in the history of your organization?
josh@jcmanheimer.com lands on my desk with a WHOOSH! like the pneumatic tube at your bank's drive-thru.
Let’s talk about what you’re up to and see if I can help.
Josh Manheimer,
Norwich, Vermont