#1 Old School Direct Mail Copywriter

I've  gone up against the best copywriters in the world—and beaten them. How?

By getting your audience to nod their heads in agreement and trust what you have to say. By tapping into their desires, their fears, and their sense of urgency to drive action now. By crafting great stories to capture attention.  Powerful features and benefits to trigger their engagement.  Iron-clad guarantees to reassure those who are hesitant.  Compelling offers to motivate qualified buyers to say, “YES!” now.

These universal truths of direct marketing work in print and online.

Because a fresh perspective from a proven, old school, direct response copywriter can energize your folks with fresh ideas ... new ways of presenting old features and benefits ... innovative nuances to phrase the offer or guarantee ... captivating voices to speak to your audience ...

... which will all conspire to help you widen the columns on your spreadsheets with big response breakthroughs.

I'm portable. I offer you the flexibility to scale your team as needed.

It's not easy to sell the same thing over and over.  I've been privileged to work across many verticals in my career and I'm struck by how good ideas cross-pollinate. 

It's not unusual for my copywriter colleagues to discover my work, steal everything on my website, and then post on Facebook where the gold is hidden ...  

"If you want to witness brilliance, go to Josh's website and read every single word of every single page. Then save the pages to your computer and repeat the exercise again next week. Then the week after. Continue doing this week after week. In just a few months of this routine, you'll have gained more copywriting insight than sitting down with Gene Schwartz himself.  That Josh dude is a monster. And there's a ton you can pick up from his samples on his website." --K.G. 

No secret.  Hard work. I started my copywriting career when mailboxes were bursting with brilliant sales letters by the best freelance copywriters in the world.

I would climb into the dumpster behind my post office, drag home garbage bags of direct mail, and study how the great copywriters and designers teamed up to craft their elaborate mail packages.

Almost everything you see today on the web found an earlier form in print.

For large, easily definable projects where I go off and do my thing, we can establish a set fee--half up front.  

If, however, you want to throw a dozen of your most challenging conversion headaches at me, well, a retainer usually makes sense. Those start at $3,000/month with an onboarding fee so I can absorb everything about your business that will help me create historic controls.

Got a different plan in mind?  I'm easy to talk to.