Richard Armstrong, A-List, Direct Response Copywriter
A: I’ve written high-performing campaigns across Life, Disability, Travel Accident, Emergency Rescue, Roadside Assistance, Cancer, Short Term Recovery, and Medicare. From lead gen to full-funnel sales copy, I’ve seen—and improved—it all.
A: Yes. I don’t just write copy—I help you think strategically. Whether you need a three-touch direct mail sequence, an email drip, or a multi-format test across postcards, letters, and self-mailers, I’ll recommend the formats and cadences that fit your offer, audience, and budget. The goal is to maximize response, not just get something out the door.
A: I’m often brought in by high-performance agencies that don’t have a specialist in-house—or by clients directly when the stakes are too high for generalist copy. If you’re marketing a regulated, complex, or compliance-heavy offer, I know the terrain.
A: I can help you map the messaging cadence and recommend cost-efficient formats for each drop—postcards, slim jims, tabbed self-mailers, classic magalogs—whatever fits your budget, list, and goal for each touchpoint.
A: Definitely. I’m happy to work with your internal designers and marketing team—or I can bring in my own trusted creatives if you need full-service support. I’m flexible and results-focused.
A: With precision. I understand compliance constraints and know how to write persuasive, benefit-rich copy that still clears legal. I’ve worked closely with legal and compliance teams and know how to get to ‘yes.’