“This package does an outstanding selling job … with a logic that would make it difficult for a targeted prospect to refuse.”

One of the most imaginative uses of poly we’ve seen is the 9”x10” from Playboy created by Josh Manheimer and David Wise.  The back has a huge clear window with the life-sized face of a blue-eyed beauty looking at you and saying, “Psst!  What are you doing for the next 12 months?”

The front of the mailing is truly inventive.  There are 4 windows in the front of the yellow poly outer envelope.  Inside is an L-shaped card; at the top of the L are 6 Playboy covers in 4-color showing through the upper left window.  At bottom left is a small window through which is seen a gold token that proclaims 62% savings and the computer-printed line: “Tell me if I am a New Jersey winner!”  The bottom right window is for the name and address on the order form to show through.

However, since the order card is L-shaped, the window in the upper right allows the element behind the order card to show through, a combo letter-lift piece with model Cincy Crawford in sepia, looking out invitingly; the lower half of her body is silhouetted in blue on the plastic envelope.

With this piece, Manheimer & Wise have created a veritable Chinese puzzle of different elements, colors and designs.  This is the first time we have seen a poly design that allows 3 separate pieces to be seen through its windows.  According to Barbara Guttman of Playboy this has recently become control.