Double Your Response Rates. Test Fresh Copy. Savvy Performance Marketers Know …
Testing Fresh Creative From a Proven Conversion Copywriter …
Is the Fastest Way to Response Breakthroughs.
Double Your Response Rates. Test Fresh Copy. Savvy Performance Marketers Know …
Testing Fresh Creative From a Proven Conversion Copywriter …
Is the Fastest Way to Response Breakthroughs.

Birthplace of the Most Successful Conversion Copy in the History of Direct Marketing

Matt Dunne for Vermont Governor

challenge When our friend, Matt, decided to run for Governor of Vermont, he needed a website -- fast! We leaped into action and in two weeks created a custom CMS that captured emails, handled donations, pulled in social media ... and was easy enough for staffers to use. As the campaign went along, our other communications skills came in handy. Most satisfying of all was when we dressed up our overweight Basset Hound in a Matt Dunne t-shirt and stood outside Tracy Hall in Norwich on election day. As we predicted, a photo of the hound ended up on the front page of The Valley News the next morning. If we had only pulled out our secret canine weapon weeks earlier ...

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