Sound Physicians B2B Print Campaign

Problem: Sound’s complex hospital services lacked a clear, differentiated message for hospital executives. Prior advertising blended into a crowded, jargon-heavy marketplace.

Solution: I reframed the narrative around operational pressure — dramatized through a shark-themed print ad — and unified messaging across service lines with a clear promise: “We make running a hospital easier.”

Result: Sharper positioning, stronger executive engagement, and a cohesive foundation for ongoing print and digital business development efforts.

Copy: Josh C. Manheimer Design: Brian Williams Sound Physicians