Duke Health Newsletter Audience Development

Problem: Duke needed to grow circulation and accelerate audience development for its faculty-driven consumer health publication in a crowded, noisy media environment.

Solution: Framed HealthNews as an authoritative, must-read resource and drove response with a personalized, risk-free complimentary issue offer to lower the barrier to trial.

Result: Increased sample requests and fueled circulation growth by converting qualified readers into engaged subscribers.

Performance Creative by Josh C. Manheimer

Duke University