The Official Website of Powerhouse Direct Response Copywriter and Performance Creative Strategist, Josh C. Manheimer
Welcome to Josh's
DMU
Direct Mail University
Need inspiration? Thumb through my legendary direct mail campaigns and learn how I beat controls.
Healthcare direct response copywriter
Cleveland Clinic Men's Health Advisor
"Control!"
Andrew Weil Newsletter Audience Development
"Control!"
Harvard Back Pain Newsletter Launch
Launch
Medfreedom Emergency Rescue Insurance
eHealth Medicare Insurance
New England Journal of Medicine Growth
"Control!"
Harvard Health Letter Circ Growth
"Control!"
Journal Watch Circulation Growth
"Control!"
Duke Health Newsletter Audience Development
"Control!"
Johns Hopkins Guide to Drugs Launch
"Control!"
Sound Physicians B2B Print Campaign
Answers to Your Questions About Direct Response Marketing
A ton. Soon you can access my 5-year control for POPULAR MECHANICS, an 8-year control for THE N.Y. REVIEW OF BOOKS, a 10-year control for WRITER'S DIGEST, and an 11-year control for THE NATIONAL FIRE PROTECTION ASSOCIATION. Soon you can get your hands on my launch for Story Magazine, which pulled 14%. My package for COOKING LIGHT, which grossed 10.55%. My winner for DOUBLETAKE, which doubled anything they'd ever stuck in a mail sack. Soon you can read to your children at night my acquisition effort for THE ASIAN WALL STREET JOURNAL which quadrupled response, and it was written—in Chinese!
My baby. Today it's harder and harder to get your hands on great, proven direct mail packages from the past. Not that long ago you could climb into the dumpster behind any post office and cart away a veritable library of brilliant junk mail. Today, you'd just get covered with chewing gum and credit card offers. DMU is my attempt to make available to students of direct mail dozens of my legendary direct mail controls which rocked direct marketing to its molten core.
Yes. In a secure SCIF. Each pdf will be stamped with your name and is FOR YOUR BEAUTIFUL EYES ONLY.